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This project is a mock logo and business package done for a regional airport. It was done as a university project. The logo represents the red mesa cliffs found in Saint George, Utah. It flows off upwards, representing a plane taking off. The orange was chosen to match the color of the cliffs, and the blue was chosen to represent the Virgin River that flows through and contributed to the development of Saint George.
I also created other material, including a business card, letterhead, and envelope.
These are multiple business collateral items I created to supplement the logo. It includes a business card, letterhead, and envelope.
For this project, I made three draft versions of the logo in black and white. One was an abstract mark, one was a representational mark, and the last was a word mark. I then chose my favorite of the three to finalize.
After finalizing the logo, I created multiple sketches of what my collateral items were going to look like. I then took multiple of these sketch ideas and made them into final products.
