What's In This Project

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Clean Water Store is a national water treatment company that sells residential and commercial water treatment systems. 

The goal of this project was to showcase the Clean Water Store location to show customers that it is a real place with real people who are here to support them if they need help. Humanize the brand while letting customers know that CWS is not just a drop shipping platform. It was also created to show the process of what goes into sending out their products and why Clean Water Store is a better alternative than competitors. CWS also wanted the video to be made into multiple shorts, so I had to create it in a way that was able to be segmented.
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The first challenge was that most of the people on camera had no media experience and had to be coached a lot by me. The second challenge was the limited resources and time frame. Because this video was created with a short time frame and limited resources, all coordination was my responsibility. I had to schedule times for all the different shoots and coordinate how to record all the videos in a timely manner, while using the opportunity to record additional b-roll for other videos. Because of limitations, it was a one-man job. All video, lighting, and audio (including all b-roll) were recorded/setup by me. I wrote the script, and all post-production (editing, graphics, processing) was done by me. The only part of the project not created by me was the background music, which was instead licensed.